Tired of Agencies That Miss the Mark? Discover the Ruby Digital Difference!

Our mission is simple: Help US businesses unlock the power of digital marketing to achieve their goals.

Meet the Founders

Ebert Grobler (Co-Founder & COO)

Ebert, a seasoned futurist with 15 years in the industry. Ebert combines his marketing expertise with a talent to nurture people-centric, operational excellence. His unstoppable drive to see our people and clients succeed fuels innovative solutions that propel businesses forward.  His impressive entrepreneurial track-record includes co-founding an agency and achieving exponential growth through disruptive business solutions and value-driven digital marketing services resulting in leading his previous agency to 10X growth in just three years! 

Justin Lester (Founder & CEO)

A global entrepreneur, Justin launched Ruby Digital in 2011 to accelerate innovation in SEO. His abilities to attract elite talent, drive strong company culture & deliver innovative SEO solutions have propelled Ruby Digital to the forefront of the industry - offering unparalleled client value. His contributions to the digital marketing industry have led to invitations to lecture and speak at top universities and institutions worldwide.

Francois Herbst (Director & CFO)

At Ruby Digital, Francois combines his early entrepreneurial spirit and Chartered Accountancy experience to steer financial strategies towards exponential growth. With a keen focus on empowering businesses through insightful financial leadership, he's pivotal in transforming potential into performance. His efforts extend into philanthropy, notably enhancing rural communities in South Africa, reflecting a track record of meaningful impact and commitment, underscoring his diverse skill set.

Where We Are Now

After the addition of Ebert and Francois in 2021, Ruby Digital is now a globally recognized agency offering a premium SEO service as part of our performance marketing suite of products. We’ve earned our stellar reputation by partnering with US companies who:

Trust our expertise

They recognize the value of our practices, processes, and technologies, and confidently rely on us as their digital marketing authority.

Are seasoned and adaptable

They have the experience to understand the ever-evolving landscape of marketing, with its shifting algorithms and dynamic markets.

Collaborate effectively

Their organizational capacity allows for seamless collaboration with our team, maximizing efficiency and results.

Meet the Team Making It Happen

A passionate crew of digital experts ready to accelerate your business goals!

Justin Lester
Founder & CEO
Ebert Gobler
Co-Founder & COO
Francois Herbst
Director & CFO
Jessica Muller
Head of Success
Hugh Mitchell
Head of Performance
Casey van Niekerk
Head of Growth & Marketing
Tina van Heerden
Head of People and Culture
Martin Spautz
Director RubyWeb & Head of Web Solutions
Cheryl Ingle
Social & Email Marketing Lead
Luca Storm-Geyser
Success Expert
Vanessa Mann
Success Expert & Website Project Lead
Dané Vermeulen
Success Expert
Jayson Ho
Growth Specialist
Monique Scheepers
Growth Specialist
Nathan Kimbrey
Search Marketing Specialist
Nicolas Brown
Search Marketing Specialist
Daniel Kotze
Search Marketing Specialist
Rene Jooste
Social & Email Marketing Specialist
Laetitia Kalunga
Social & Email Marketing Coordinator
Jade Magua
Success Specialist
Elzaan van Eeden
Success Specialist & Marketing Coordinator
Ashlyn Tait
Success Consultant
Chimoné Naudé
Junior Social & Email Marketing Coordinator
Botlhale Maredi
Junior Search Marketing Analyst
Stephen Kotze
Junior Search Marketing Analyst
Danique Riegger
Junior Social & Email Marketing Coordinator

Our Promise

We Invest in Talent to Drive Your Success

We have successfully held a 98% staff retention over the last 4 years and this translates directly to the continuity and stability of our clients marketing portfolios - resulting in superior strategy, execution, and results for them.

Premium People, Premium Solutions

We're dedicated to attracting, developing and retaining the industry's best talent. Our team isn't just passionate, they're experts. We offer unmatched skill and continuous training to ensure your campaigns stay cutting-edge.

Partnership Built on Results

We don't just talk results, we walk the road with you to deliver them. Our commitment is simple: your growth fuels our growth.

Innovation Defines Us

We relentlessly push the boundaries of digital marketing. Expect creative, data-driven strategies that leave the competition behind.

Award-Winning Excellence

We’re proud of the results we get for our clients. Our dedication to excellence is reflected in the many awards we’ve received on the global stage:

GDEA 2023 Winner – Best PPC Campaign
We know how to stretch your marketing dollars. Our award-winning strategy proves we can turn a tight budget into big results.
Engage Awards - Best Employee Wellbeing Strategy – 2023 Finalist
Happy team, happy clients. That's the Ruby Digital way, and the industry's taken notice.
Ad World Masters Agency of the Year 2022 Silver
Our track record of success speaks for itself. We're honored to be recognized as one of the best in the business.
TechBehemoths Top SEO Company in South Africa 2022
We're not just South African leaders, we're dominating the global search results.

Whether you're a local Miami business or a global powerhouse, Ruby Digital has the expertise to drive your digital success. Let's talk!